July 15, 2003
TEMPE, Ariz. -- This year, the ASU Athletic Department has launched a new fan loyalty program entitled the Devil's Domain. The fan loyalty program is designed to increase communication between the athletic department and the ASU fan base while providing a behind the scenes look at Sun Devil athletics with exclusive updates available to the members. The Domain is offered at no charge to all Sun Devil fans. Fans can sign up at http://devilsdomain.net.
As with its recent reduction in ticket prices for Football and Men's Basketball games, the ASU Athletic Department has founded the Devil's Domain to reach out to its fan base.
ASU Athletic Director Gene Smith said, "The Devil's Domain will enhance our ability to bring the Sun Devil experience to our alumni and fans. The exclusive content will provide an insiders perspective, that I believe, our fans will really enjoy."
The Domain is comprised of five dynamic communication vehicles that will bring the Sun Devil experience home to our fans. Senior Associate Athletic Director Tom Collins believes that the Domain will benefit ASU in many ways.
"We view the Devil's Domain as a great opportunity to increase the level of communication and dialogue with our fans," Collins said. "That communication will increase fan involvement and will assist in building an exciting atmosphere at Sun Devil athletic events."
The Devil's Domain offers five dynamic elements to its loyal members:
Devil's Insider
The Devil's Insider is a newsletter that provides an exclusive inside look into Sun Devil Athletics. The weekly newsletter will feature post-game analysis from an insider's perspective and a preview of the upcoming opponents. It will also feature profiles of our student athletes, on and off the field and other behind the scenes looks at Sun Devil Athletics. The newsletter will be delivered every Monday via E-mail. Join the Domain today to become a true Sun Devil insider.
Devil's Screensaver
The Devil's Domain Screensaver is not a traditional screensaver; it delivers updated action photographs, news, game schedules, and other Sun Devil information daily during the season! This new technology updates photos and screens automatically and delivers news from your favorite Sun Devil websites. . . just like your morning paper! Throughout the next year, enjoy being entertained daily by our amazing screensaver, as it broadcasts Sun Devil spirit right to your computer desktop!
Devil's Informer
The Devil's Informer will keep you updated regarding the latest happenings with Sun Devil Athletics. It will notify you of game time changes, Bowl game and NCAA Tournament ticket and travel information, ticket on sale dates and deadlines, sell out notifications (so you can buy your ticket before they are gone!), and other important information regarding Sun Devil Athletics.
The Sun Devil Minute
Produced in conjunction with Fox Sports Net Arizona, the Sun Devil Minute is a weekly video retrospective from an insider's point of view. Delivered every Tuesday during the season to your computer, the Sun Devil Minute will provide revealing analysis and perspective regarding Sun Devil Athletics along with behind the scenes features highlighting your favorite student-athletes.
Devil's Advantage
The Devil's Advantage provides preferential treatment to Devil's Domain members. The Advantage offers members promotions and special offers on ASU Athletic tickets, concessions, and merchandise. Members will also receive the exclusive opportunity to purchase tickets to select events prior to the general public. Future benefits will include discounts to local area merchants.
Be a part of the inaugural year of the Devil's Domain. Don't miss a minute of the exclusive inside perspective offered by ASU Athletics. The Devil's Domain is free of charge to all Sun Devil fans. Join today by visiting http://devilsdomain.net.
